Staff Reporter : Robi Axiata PLC has launched an innovative initiative to promote sustainable mobility and enhance digital service delivery in rural Bangladesh. The company has introduced eco-friendly Robi Super Bikes for its field staff, enabling faster, greener, and more efficient customer service across upazilas and unions nationwide.
This initiative reflects Robi’s strong commitment to environmental sustainability and the United Nations Sustainable Development Goals (SDGs). Unlike traditional fossil-fuel motorcycles, these electric bikes produce zero emissions, marking a significant step toward reducing carbon footprints and protecting the environment. Beyond sustainability, the program creates employment opportunities for field staff and fosters greater digital awareness in rural communities.
Commenting on the initiative, Shihab Ahmad, Chief Commercial Officer of Robi Axiata PLC, said “The Robi Super Bikes represent a significant step forward in our efforts to promote sustainable mobility while strengthening our service delivery across rural Bangladesh. By empowering our field staff with eco-friendly electric bikes, we are reducing our carbon footprint and ensuring faster, more reliable customer service in even the most remote areas. This initiative reflects Robi’s commitment to innovation, environmental responsibility, and our mission to bring digital services closer to every community.”
The Robi Super Bikes are equipped with a range of features to make daily fieldwork easier and more efficient. These include a convertible cargo box, a Robi-branded umbrella, mobile and lamp charging via USB ports, and an audio hand microphone for public awareness campaigns. To enhance safety and operational monitoring, the bikes also include advanced technology such as face-recognition bike unlock, geo-fencing, and real-time movement tracking.
By investing in green mobility solutions, Robi is not only reducing carbon emissions but also strengthening its ability to deliver digital services to remote areas. This blend of technology, innovation, and sustainability positions the Robi Super Bike initiative as a transformative step toward improving the quality of life in rural communities.
ABOUT ROBI : Robi Axiata PLC. (“Robi”) is a public limited company, where Asian telecom giant, Axiata Group Berhad, based in Malaysia, holds the majority shareholding (61.82%). Aside from the public shareholders (10%), the global telecom giant, Bharti Airtel, headquartered in New Delhi, India, holds 28.18% of shares in the company. Robi is the second largest mobile network operator in Bangladesh creating new digital experiences for the people of the country. Through sustained investment Robi has created a robust telecom infrastructure to deliver innovation to all corners of the country. In addition to delivering its innovative digital products and services, the country-wide telecom infrastructure serves as the key enabler for the growing digital eco-system of the country. Be it urban or rural, people find their way to Digital Bangladesh through Robi.