Staff Reporter : In a move that reaffirms its commitment to being a “People-First” brand, Banglalink has launched a new suite of data portfolios designed specifically for its most loyal users. By rewarding long-term commitment and consistent usage, Banglalink is shifting the industry standard from simple service delivery to deep-rooted customer appreciation.
Launching on January 30, these new initiatives will focuse on Repurchase Bonuses and Quarterly Advance Packs. They are designed to ensure that customers who choose to stay with Banglalink receive maximum value and a truly “worry-free” digital experience. Customers who build their routines around Banglalink’s high-value packs (Tk 699 and Tk 819) will now be rewarded for their consistency.
The customer will get rewarded by maintaining their “streak” and repurchasing within the validity period and they will receive a 25GB bonus on the Tk 699 pack and a 35GB bonus on the Tk 819 pack.
Recognizing that many customers prefer long-term planning over monthly renewals, Banglalink is also rewarding those who opt for 3-Month (Quarterly) Packs. This advance purchase model allows customers to stay worry-free for 90 days while receiving a massive 30% bonus in data volume.
Banglalink has ensured that accessing these loyalty rewards is as effortless as possible; customers can unlock these bonuses through any channel of their choice, including the MyBL App, direct recharge, USSD, or MFS (Mobile Financial Services) platforms.
Kazi Mahboob Hassan, Chief Marketing Officer at Banglalink, said: “Valuing our customers who choose to stay with us is our top priority. At Banglalink, we believe loyalty is meant to be respected, valued, and rewarded. As a people-first brand, our focus has shifted from simply selling connectivity to standing beside those who choose us every day—those who trust us and build their routines around our network.
This belief is now taking shape through meaningful product actions. These aren’t just limited-time offers; they are thoughtful benefits designed around real behavior and peace of mind.
When our customers commit to us, we match that commitment by providing more value and a truly worry-free experience.”
By prioritizing the needs of high-value users and rewarding long-term partnership, Banglalink continues to lead the way in creating a digital ecosystem where loyalty is the most valued currency.
About Banglalink : Banglalink, the country’s leading digital operator, is dedicated to enabling the aspirations of the people of Bangladesh. Driven by the vision of “Digital For All,”
Banglalink delivers a wide range of digital services right at customers’ fingertips. Its portfolio includes the telco-agnostic super-app MyBL, the premier entertainment platform Toffee, and RYZE, the country’s first AI-powered digital lifestyle package.
As a fully owned subsidiary of VEON, a Nasdaq-listed global digital operator, Banglalink remains committed to driving innovation and building a brighter, more inclusive future for Bangladesh.